What might seem self-evident or implied to HCPs might not be for their patients. You need to tell patients what you want them to do. “Call Now,” “Click Here,” “Act Now,” or “Find Out More” are all examples of a call-to-action (CTA); an indispensable healthcare advertising tool. Depending on your goal, a CTA can bean engagement tool to your audience. A CTA is more than just two words. We help you define your goal and objectives, know the needs and interests of your audience, and use motivating words to direct your audience and encourage their immediate action; all while providing you with a graphically compelling CTA.